From the Top, Down
In a recent article published in The Guardian, a new CEO
survey shows that it is hard to get investors on board with sustainability.
This is interesting, as companies have shown that sustainability practices
help, if anything, with attracting consumers. Why is this different with
investors?
Perhaps it is the cost, or perceived costs, associated with
being green. People see dollar signs instead of grass and ocean and the sky
that we are preserving. The CEO’s of many Fortune 500 companies have stated
that they would like to get more into the sustainability realm, but that
engaging investors on this topic is increasingly difficult. In the final this
week for our capstone course, Professor Bremmer asked us whether we should work
on engaging the top half of the income bracket to get them on board with sustainability,
or to work from the bottom up. I believe that you must start from the top, and
that these practices will trickle down. Large companies and factories are some
of the top damagers to our environment. If we are able to engage
While I normally hate writing things of this nature, this
post serves more as a call to action, than a solution. I once heard a saying
that went something like: “if you don’t have a better idea, than don’t complain
about the current idea.” But I’m afraid that I am doing just that. I am just
dipping a toe into the sustainability realm with this class, but have been
truly touched by the topic and the efforts everyone in our class has put
forward to help further this initiative I certainly don’t have a solution, but
I believe the more people we get involved, the quicker we can come to one.
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