Peanut Butter and Jelly Our World

The "PB&J Campaign" website reminds us how the simplest of actions can go a long way toward sustainability. This site does an excellent job of showing us the connections between eating meat products and global warming, water conservation, deforestation, overgrazing, pesticides, fertilizers and animal welfare. By using the peanut butter and jelly sandwich, a favorite food item, this campaign site conveys the message that you don't need to become a hardcore vegetarian to help the environment. They even offer alternatives to the pb&j, such as soups, burritos, and chili with statistics of how these foods reduce wasteful and harmful practices. The idea and layout is unique, creative and is very effective in the way it promotes reduction of meat products. Check it out!! www.pbjcampaign.org

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http://sites.google.com/site/ecomerge2008/