The brand ZARA has announced that it would soon go toxic free. It started when volunteers dressed as ‘revolting mannequins' showed up at ZARA’s outlets all around the world back in 2011. Their demands were that ZARA should stop releasing the dangerous chemicals that are produced by their supply chain and clothes. Finally after around two years ZARA realised the importance of this and showed the urgent need to solve its toxic pollution problems. As the campaign started it was seen that thousands of fans started calling on the company to follow the Detox system, and people from all over the world showed their desire to stop this act on different social media websites.
The business has now promised that they would expel the dangerous chemicals from their supply chain and products by the year 2020. It has also insured that it would eliminate other worse chemicals such as PFC even sooner by 2015. Other brands have also stepped forward and initiated to take action against releasing harmful chemicals in the environment. These chemicals have posed a serious threat to the environment and it is the right time to take adequate actions to minimise or completely finish its affects.
As people are concerned about the causes and effects of these harmful chemicals, and how they are pollution the waterways, Zara says that by the end of 2013 at least 100 of its suppliers in the Global South (including at least 40 in China) will publicly disclose data about their releases of hazardous chemicals into the environment. Zara's transparency revolution will be key to make sure that brands who commit to Detox follow through on achieving zero discharges by 2020 effectively. Big brands such as Puma, H&M, M&S, C&A and Li-Ning have joined hands in this cause; more and more brands are gradually responding to the Detox situation and the clothing companies are trying to be the part of the solution.
We believe that this is a very good action being taken because as the world’s population is growing, the natural resources are becoming scarce or humans are polluting them. we believe that this is a very wise step and people have the right to know about what is polluting their environment and what actions can be taken to control these problems. Businesses and consumers should know the problems that are being caused, and should work together to make the environment better for the future generations.