Raw or Fresh?
Many consumers say they prefer fresh food over frozen or
canned. But is the food in the produce section really “fresh”? I had the
pleasure of speaking with Molly McCargar of Pearmine Farms, Inc. in Gervais,
Oregon and her insight was fascinating. Molly, along with her brother, is a
fourth generation farmer of Pearmine Farms which has 600 acres producing grass
seed, sweet cherries, broccoli, corn, green beans, and new this year,
strawberries. Pearmine Farms along with approximately 240 other Willamette
Valley Farms contracts with NORPAC Foods, Inc., an Oregon company processing
and freezing food to maintain maximum nutrition. As Molly and I discussed
grocery shopping habits and how we think of food, she mentioned that she never
buys broccoli in the produce section when broccoli is out of season locally.
When I asked her why, she said, “Because raw does not always mean fresh”. I
have to admit I had to think about this statement for a moment as I had always
been taught that food in the produce section was the most optimal. Molly was
quick to point out that food that is raw may have to travel for 10 days before
it hits the grocery store. However, the food in the frozen section from NORPAC
under the many labels it processes for would have fresh frozen food to offer.
The broccoli that is fresh cut from Pearmine Farms goes to NORPAC and is frozen
within 4-6 hours that day and locally distributed to Oregon grocery stores.
There is also no way of knowing growing practices with food that does not come
from our state, let alone our country. It may be laden with pesticides or be
full of pests! Food that is already 10 days old will also have started to
breakdown and decay. So the next time you stand before the raw carrots in the
produce section, ask yourself if they are in season and if so, are they grown
in the region. Chances are you may start purchasing more fresh frozen foods.
For more information on Pearmine Farms, Inc. please go to
their website www.pearminefarms.com
Comments
Post a Comment
Let your knowledge, ideas, and innovation be heard. Tell us what you think and know about this topic.