Changing Minds-- Approaching a new form of intelligence
Understanding what knowledge on multiple intelligences means can help make a better blog by attempting to convince an audience through various effective strategies. Howard Gardner speaks on the matter of how individuals can distinctly learn and process information. Some are born with certain inclinations or intuitional methods of synthesizing information, thus developing target strategies for these “target markets” can greatly influence such individuals. Those that are characterized by a form of intelligence can better create a channel for those who empathize with that capacity. The benefit of having a group work on the same material is crucial to better deliver the content of the blog. Allowing for diversity in methodologies and information synthesis by a broad group of individuals that can identify with these varying forms intelligence can help achieve better results. In finance and economics, diversification is a term that is of great discussion, although loosely used at times, but in the case of this class—having a group of students with different intelligences can better promote the message of this term’s goal i.e. achieve greater results.
A pseudo-intelligence that struck me most was something Gardner calls “Existential Intelligence”. This pseudo-intelligence depicts the demeanor one possesses when filled with passion about something. Consequently, turning those around you into a believer due to one’s own conviction about what one feels. This form of capacity can replace science under certain circumstances by answering some of the most complex questions. Although, many believe the world of business is mundane and practical, this form of conviction can be used as a tool or skillset to provide people with faith and reassurance that they are doing the right thing. An audience can be moved and persuaded when directed with passion and utter genuineness—existential intelligence can provide that.
Although, Gardner does not believe that “Existential Intelligence” does not qualify as a true intelligence. I believe that this form of biological cognition is often used in television, film, music, and rhetoric effectively. In all, using all forms of intelligence at once may be impossible but attempting to understand them all individually can help us (the authors) better reach our audiences more effectively. In the book, Gardner uses the example of a Musician, who encompasses all feedback from an audience and learns to adapt to what the audience wants. In fact, we can this strategy by using the analogy of the Musician, by putting information out there and waiting to hear feedback—what appeals more to the majority of our audience and what does not.