Starbucks' Environmental Culture

Starbucks' Environmental Culture
When people think of the most popular coffee house in the country and world, they immediately think of Starbucks. That's because it's true, Starbucks culture is a strong focus on environmental awareness.
Based on the results, Starbucks made a commitment to reducing emissions by:

• Purchasing renewable energy—annually, five percent of the energy needed by its North America retail stores, generated by 11 large-scale windmills, and estimated to reduce CO2 emissions by two percent;

• Addressing the impact of its transportation operations—working with Business for Social Responsibility’s (BSR) Clean Cargo Group on ocean transportation and using the Clean Cargo tool to engage freight vendors;

• Monitoring roasting plant operations— an environmental team at each of the company’s four roasting plants are creating measures for reducing emissions and conserving energy;

• Taking leadership and raising awareness—by encouraging others to take action.

• Setting a reduction target—in fiscal 2005, the company will establish a gas emissions reduction target.