Starbucks' Environmental Culture
When people think of the most popular coffee house in the country and world, they immediately think of Starbucks. That's because it's true, Starbucks culture is a strong focus on environmental awareness.
Based on the results, Starbucks made a commitment to reducing emissions by:
• Purchasing renewable energy—annually, five percent of the energy needed by its North America retail stores, generated by 11 large-scale windmills, and estimated to reduce CO2 emissions by two percent;
• Addressing the impact of its transportation operations—working with Business for Social Responsibility’s (BSR) Clean Cargo Group on ocean transportation and using the Clean Cargo tool to engage freight vendors;
• Monitoring roasting plant operations— an environmental team at each of the company’s four roasting plants are creating measures for reducing emissions and conserving energy;
• Taking leadership and raising awareness—by encouraging others to take action.
• Setting a reduction target—in fiscal 2005, the company will establish a gas emissions reduction target.