Since 2008 Greenpeace has produced an annual seafood retailer scorecard - a report entitled Carting Away the Oceans - measuring supermarket sustainability. In 2008, 100% of those evaluated failed. This year, for the first time, two retailers have earned 'green' ratings - marks of good - out of 20 evaluated.
Carting Away the Oceans VI - See full report, graphs, charts, & criteria here.
Safeway and Whole Foods take the #1 and #2 spots for having embraced sustainability practices. These are the only two that received 'green/good' marks. Wal Mart comes in at #12, Costco #13, Trader Joes #15, Kroger #16 - each of whom 'passed'. Which supermarket failed? BI-LO/Winn Dixie at #20.
There's been progress since 2008. Where all failed in 2008, 2010 saw 50% failing and 50% passing; and now in 2012 only 20% failed, 70% passed, and 10% reaching the 'green/good' level. As more and more supermarkets adopt progressive policies and seek to rid their shelves of unsustainable seafood inventory, we should see more edge up in to the green/good mark. Until that time, consumers are armed with a tool to help these companies get there - let your voice be heard. Demand sustainable products. Do not purchase unsustainable seafood, and let your favorite supermarket know why.