Earth Hour with a Twist

Posted by: Nour-Petra Hamieh

I was sitting doing my homework while watching TV (bad habit but I am a Marketing and Advertising major and I need my dose of advertisement for discussion purposes), and I came across an Esurance commercial. Esurance ( is a company that sells online insurance policies, but that’s not the reason for this blog. This Esurance commercial (unlike the other ones), didn’t involve cartoon characters that try to convince you of the easiness of buying cheap insurance from Esurance, and didn’t have catchy jingles about the beautiful life with Esurance insurance, but was preaching about Earth Hour and the importance of being aware of carbon offsets as well as energy wasting. It was informing people about Earth Hour 2009 and telling them to be a part of it.

Wikipedia’s definition of Earth Hour is “an annual international event created by the WWF (World Wide Fund for Nature/World Wildlife Fund), held on the last Saturday of March, that asks households and businesses to turn off their non-essential lights and electrical appliances for one hour to raise awareness towards the need to take action on climate change. It was pioneered by WWF Australia and the Sydney Morning Herald in 2007,[1] and achieved worldwide participation in 2008.Earth Hour will next take place on Saturday, March 28 2009 at 8:30 pm, local time.”

I personally thought that this idea is really good, and it has a lot of meaning behind it. The best way to say it is the way it was stated on the World Wide for Nature “A global event created to symbolize that each one of us, working together, can make a positive impact on climate change”. Although our mission isn’t necessarily about climate change in particular, this idea of working together to make a positive impact is what this blog is about.
Together, one by one and in quantities, cities, countries and the world eventually, we can make a positive impact on recyclable energy and can change people’s behaviors and ideas on it. This idea can also be twisted and used as a starting point for further energy conserving events and eventually behaviors.

Just remember, by working together, we can make a positive impact (on anything).

Check out the Earth Hour video on YouTube: