In August 2007 the New South Wales Greens complained to the Australian corporate regulator that Saab's "Grrrrrreen" advertising campaign makes deceptive claims and is green whasing. The "Grrrrrreen" ad states that "every Saab is green." Another ad for one car model, which runs on a part ethanol mix, proclaims it is "fueled by nature: enjoy more power with a cleaner conscience." Green member of parliament Lee Rhiannon argues that according to Australian government data, Saab cars have relatively poor environmental performance. Saab's best performing car was ranked 33rd.

In January 2008, Australia's Competition and Consumer Commission launched legal proceedings against GM Holden Ltd and Saab Australia, "alleging misleading and deceptive conduct and false representations concerning 'green' claims made in the advertising of Saab vehicles." A hearing on the legal challenge was set for February 6, 2008.

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