Focus on Fred Pearce

Focus on Greenwashing:
Fred Pearce of the United Kingdom’s guardian newspaper.

Towards the end of our term we start to worry that our voices haven’t been heard, or that we somehow did not broadcast the message strongly enough to gain the attention that we feel that greenwashing deserves.

For my last post I would like to highlight one of the earliest crusaders against greenwashing and leave with a link to his online articles. Mr. Pearce has been adding information on greenwashing for the last five years and his voice is a responsible one amid the confusion generated by deceitful companies out to make a buck (or two).

His website updates with any new greenwashing special he puts up and I would encourage all of you to take a look at what he has to say. Thank you.

-John O

Fred Pearce's Articles

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