I like to think of Greenwashing the same way I think of deceptive advertising. If people think you are doing something they believe in they will follow that company because they think it is what they should believe in. We know with advertising, companies will do anything to sway a customer with little regard to how their product might affect the consumer. Their entire goal is to get the consumer to buy their stuff not matter what.

Greenwashing takes on that same face. Making people believe that something is good for them so they buy it, no matter what the repercussions or consequences to the consumer.

This goes hand in hand with Gardner's book Changing Minds. People change their minds when they feel like it is worth changing, or when they hear, see or feel something that they feel good about. They don't always look at the fine print and not everyone is cautious about what they get into. Advertising, in terms of Greenwashing is a deceptive practice that people might not even "think" about researching. If someone says it is good, then it must be good.

This is a term that is new to me.

Tina Lymath

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