Greenwashing

By PSU EcoMerge Capstone - 1:55 PM

Greenwashing is a deceiving way of showing that an advertiser is environmental friendly by “going green” but in fact only using this term to cover up something that can actually be harmful to people or the environment in short or long term.
Why do many advertisers “greenwash”? To get noticed in a way that it will benefit the company in many different ways, some examples are; money, awards, and world wide recognitions, which benefit the company.
Becoming aware of greenwashing is important in helping the environment. Greenwashing.net has information on some companies that companies that “greenwash”.

C. Ramon

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