Greenwashing

Like some other people, I had never heard of the term greenwashing until this assignment came up. I have definately discussed the topic, but had never heard that term used to describe it before. From material that I read, the term is used to describe any organization, (government or private) that attempt to appear pro-environmental when their policies don't necessarily reflect that image. I found a great website www.sourcewatch.org/index.php?title=Greenwashing that showed ways to detect greenwashing by an organization and why it is attractive to organizations to use it. One example of why an organization may engage in greenwashing would be to attract potential investors. It seems that one of the largest organizations fighting greenwashing is Greenpeace. Greenpeace has developed a website dedicated solely to deal with greenwashing today.

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