Bogus Environmentalism

I never heard of the term greenwashing until it was introduced to me in this class. The more I learn of it, the more I become aware of the many businesses out there who claim they practice being green or eco-friendly, but in fact they do not. Greenwashing is clearly defined as nothing but bogus environmentalism of a company’s public relations' initiatives, e.g. advertising or public consultation, that claim to show concern for the environmental impact of their business activities. To falsely capitalize on green or being eco-friendly in attempt to re-attract customers or expand into a new demographic pool in attempt to generate revenue is simply wrong. And those businesses that do should be held accountable for their actions, regardless of the level of their doings. For those businesses that do care about the environment and that demonstrate and adhere to the green standards, should be rewarded.

Mike Taylor

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