"As part of that responsibility, Google has committed to being carbon-neutral for 2007 and beyond. To honor our pledge, we’re taking a three-step approach. First, we’re increasing the energy efficiency of our own operations. Second, we’re actively pursuing the use and creation of clean and renewable sources of electricity. Third, for the emissions we can’t reduce directly at this time, we’re investing in projects that help offset carbon generated. "
Google recognizes the large amount of energy they use to power their expansive computer infrastructure. To offset their usage they are doing a number of things to reduce their carbon footprint to zero.
- Google has set a goal of creating 50 megawatts of new renewable energy-generating capacity by 2012.
- Google contributes to projects that use currently-accepted methods of measuring emission reductions.
- Google data centers use half as much energy as a typical industry data center to power the same amount of computing.
Google has also aimed to help push green technology into the forefront of our society with projects such as RechargeIT.
"RechargeIT is a Google.org initiative that aims to reduce CO2 emissions, cut oil use and stabilize the electrical grid by accelerating the adoption of plug-in hybrid electric vehicles and vehicle-to-grid technology."