Wal-Mart claims that one of their jewelry lines is eco-friendly because consumers can trace the mines origins to the Jewelry Sustainable Value Network. That is not so, according to Global Response. The jewelry line is not eco-friendly and the mines are not monitored or certified by any credible independent agent. The Center for Biological Diversity busts Wal-Mart for greenwashing, "taking advantage of people’s genuine concern for the planet and luring them into purchasing."
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